Your family’s info

Privacy Policy

What we collect, why, and how we keep it safe.

Effective date: November 2, 2026

Traded Tales is a small, family-run business in Arizona that rents Yoto audio cards to families by mail. This Privacy Policy explains what information we collect, why we collect it, and how we keep it safe. "We," "us," and "Traded Tales" mean Traded Tales LLC. "You" means the parent or guardian who holds the account.

The short version

  • We collect only what we need to run your membership: who you are, where to ship, your kids' first names and birthdays, and what you borrow.
  • Your information stays with Traded Tales. We never sell it, and we never share it for anyone else's marketing.
  • Stripe handles card payments. We never see or store your full card number.
  • If you text us, we use your number only to answer questions, send card reminders, and send the occasional birthday wish. We never use it for ads or share it.
  • Questions? Email tradedtalesaz@gmail.com.

1. Information We Collect

Information you give us

  • Account details: your name, email address, password (stored in encrypted form by our login provider; we can't see it), and phone number if you give it to us.
  • Shipping address: so we can mail your cards and include a prepaid return envelope.
  • Your children: first name, whether they're a girl or boy, and birth month and day, plus which Yoto players you have. We use your kids' birthdays to send birthday wishes and treats, and their details help us suggest stories.
  • Your picks and activity: the cards you pick, favorite, or wait-list, your orders, due dates, returns, credits, and any title requests or notes you send us.
  • Arizona ESA details: if you pay through ClassWallet, the information needed for your ESA invoices, such as the student's name, invoice amounts, and payment status.
  • Messages: anything you send through our Contact form, by email, or by text.
  • Referral and gift details: the referral code you used or shared, and gift codes you buy or redeem (including the gift buyer's name and email, and the recipient's details if the buyer gives them to us).

Information collected automatically

  • Basic technical information needed to run the website, such as your browser type and pages visited, and a small amount of data saved in your browser (for example, to keep you signed in or remember a friend's referral code).
  • Visit stats: we use Cloudflare Web Analytics for basic, anonymous statistics on selected public pages, such as which pages are popular and where visits come from. It does not use analytics cookies or track you across websites. We exclude account and private pages, signed-in browsers, and visits with URL query strings or fragments. We do not send names, emails, children's information, or form contents to this analytics service. Some visits are excluded for privacy, so these stats are estimates.

2. How We Use Your Information

We use your information only to run Traded Tales, including to:

  • create and manage your account and membership;
  • ship your cards and track returns, due dates, and credits;
  • bill your plan, gifts, and any lost or damaged card fees;
  • prepare ESA invoices for ClassWallet;
  • send emails about your account, such as welcome emails, order and shipping updates, due-date reminders, and receipts;
  • send text reminders if you texted us and asked for them;
  • answer your questions and help with problems;
  • give referral rewards and apply gifts and specials; and
  • keep our service safe and prevent fraud or misuse.

Emails about Traded Tales. We send families occasional emails about Traded Tales, like new cards, specials, and news. Every one of these includes an unsubscribe link. If you unsubscribe, you'll still get the emails needed to run your membership, such as order, account, and payment emails.

3. Payments (Stripe)

Card payments are handled by Stripe, a payment company. When you pay, you enter your card details directly with Stripe. We never see or store your full card number. Stripe shares with us only what we need, such as your name, email, billing address, the last 4 digits and brand of your card, and whether a payment went through. Stripe's own privacy policy applies to the information it handles: https://stripe.com/privacy

ESA payments are handled through ClassWallet, and ClassWallet's privacy policy applies to the information it handles.

4. Text Messages

Our text number is 602-935-YOTO (9686). If you text us, we use your number only to answer questions, send card reminders, and send the occasional birthday wish. We never use it for ads or share it. We only text families who have texted us first. To stop texts, just reply STOP or tell us.

5. Who We Share Information With

Your information stays with Traded Tales. We never sell it, and we never share it for anyone else's marketing.

We share information only with the service providers who help us run Traded Tales, and only what they need to do their job:

  • Stripe (card payments and billing);
  • Supabase (accounts and our secure database);
  • Netlify (website hosting);
  • Google (email through Gmail, and texting);
  • ClassWallet (payments for Arizona ESA families);
  • Pirate Ship (shipping labels; receives your name and mailing address); and
  • the U.S. Postal Service or other mail carriers (your name and address on packages).

We may also share information if the law requires it, to protect the rights and safety of our families or our business, or if Traded Tales is ever sold or merged (in which case this policy would still protect your information).

6. Children's Privacy

Traded Tales accounts are for parents and guardians who are at least 18. We don't knowingly collect information directly from children. The children's details we keep (first name, girl or boy, and birth month and day) are provided by the parent so we can personalize the service. You can change or remove them on your Account page at any time, or ask us to.

7. How Long We Keep Information

We keep your account information while your membership is active and for 2 years after you cancel, then we delete it. Payment and tax records (including ESA invoice records) are kept for 7 years, as the law requires. You can ask us to delete your information at any time, and we will, except for those payment and tax records.

8. Your Choices and Rights

  • See and update: you can view and update most of your information on your Account page.
  • Delete: you can ask us to close your account and delete your information at any time. We'll do it once any cards are returned and any balances are settled, keeping only the payment and tax records the law requires (see Section 7).
  • Emails and texts: you can unsubscribe from emails about Traded Tales with the link in any of them, and opt out of texts at any time. Order, account, and payment emails are part of the service and still go out while your membership is active.

To make a request, email tradedtalesaz@gmail.com.

9. Keeping Your Information Safe

We use trusted service providers, encrypted connections (https), and access controls so only Traded Tales staff can see family information. No system is perfectly secure, but we work hard to protect your information and will let you know if a problem affects you.

10. Changes to This Policy

If we make important changes to this policy, we'll update the date above and let you know by email at least 30 days before the changes take effect.

11. Contact Us

Thank you for trusting Traded Tales with your family's story time!